Defining Your Organisation’s ‘Why’

As busy professionals in education, health, and social care, we often focus on what we are doing and how we are doing it. Sometimes, in our hectic working environments, we can lose sight of why we do what we do.

Defining our ‘why’ is crucial because it reminds us of what we can achieve with those in our care, and the difference we can make to others’ lives. In short, our ‘why’ is what drives us every day and gives us a sense of purpose.

Use this handy guide to work collaboratively as a staff team to discuss and define your organisation’s ‘why’. You can then use this as a basis for your own policies, processes and daily practices.